The objective of this project was to enhance the debut of the laid-back eatery, Noodle Man PDX, by refining its identity. The incorporation of circles into the brand's aesthetics, evident in both its logo and design motifs, serves as a consistent style element. In Chinese culture, circles hold profound significance, symbolizing harmony and balance. Choosing red as the brand's primary color carries cultural connotations; red is renowned for its appetite-stimulating qualities and, in Chinese tradition, embodies luck and prosperity.